Mr. Beast, a 26-year-old YouTuber, owns the largest YouTube channel in the world with over 302 million subscribers. He earns over $700 million per year, making him the highest-earning YouTuber.
He started creating YouTube videos at the age of 11 and has since built the largest YouTube channel. Our team spent hours studying him to understand what makes him the most successful YouTuber, and we are excited to share our findings with you.
Who is Mr Beast?
James Stephen “Jimmy” Donaldson (born May 7, 1998), better known by his online alias MrBeast, is an American YouTuber, online personality, entrepreneur, and philanthropist. He is known for his fast-paced and high-production videos, which feature elaborate challenges and large giveaways. With over 302 million subscribers, he is currently the most-subscribed channel on YouTube. – Wikipedia
As Mr. Beast’s channel grew in popularity, he started making videos about more than just gaming. He began doing good deeds, like giving away large amounts of money to strangers. This unique approach caught the attention of many viewers and made him different from other content creators. His generosity became a key part of his brand, showing his kindness and making a positive impact on the community.
He shared on Joe Rogan’s podcast that he started creating videos at age 11 and has created hundreds of videos ever since. Mr. Beast’s story has a lot of inspiration and lessons. Here are 5 lessons we learned from studying him:
Follow your passion:
Mr. Beast has been passionate about YouTube all his life. Starting at age 11, he has created hundreds of videos, gaining 12 years of experience by the age of 23. He stuck with it even when he wasn’t making any money because he enjoyed creating videos. Passion is what kept him going.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
Steve Jobs
Look at numbers:
Mr. Beast always thinks about bigger numbers when creating new videos. He focuses on understanding what’s working, and what’s not, and how to increase his views by paying attention to data and insights. He recently launched Viewstats, a premier analytics platform for YouTube channels and videos.
Focus:
While some YouTubers chase various platforms, Mr Beast keeps his focus laser-sharp on YouTube. He dedicates most of his time to creating content for his multiple channels. This focus, along with repurposing content, has earned him favor with the platform itself.
Diversify:
Besides creating content for his YouTube channels, Mr. Beast has ventured into several businesses. He owns Mr. Beast Burger, a virtual brand available for delivery and pickup via food delivery services. He also owns Feastables, a chocolate and snack brand, along with a merchandise store and a translation service business. These ventures help him generate revenue to fund his YouTube channel’s entertaining content.
Collaboration wins:
Mr Beast understands the power of collaboration. He currently employs over 250 people to help him create amazing content. This investment in his team has been instrumental in propelling his brand to the top.
He recently brought together the top 50 Youtubers to create content and that video is already breaking records.
As Gary Vaynerchuk says, “Every company has to be a media company first,” and building a strong team is key to reaching the right audience.
Mr Beast’s inspiring story teaches us valuable lessons about following our passions, data-driven decision-making, focus, diversification, and the importance of teamwork. By applying these principles, we can achieve our success and make a positive impact on the world.
With his innovative approach and dedication to entertaining and helping others, Mr Beast shows no signs of slowing down. We can’t wait to see what crazy, creative, and generous ideas he comes up with next!
