Social media use in Nigeria has grown rapidly, and 2024 is no different. As more Nigerians go online, the popular platforms are changing. This blog post explores the top social media platforms in Nigeria and shows where people are spending most of their time online.
According to a recent survey by Statista, the most popular social media platforms in Nigeria are:
- WhatsApp: With over 95.1% of internet users aged 16-64 years, WhatsApp remains the leading social media platform in Nigeria. Its user base is estimated to be around 8.8 million.
- Facebook: Facebook is the second most popular platform, with a significant user base of over 36 million in 2022. This represents a user penetration rate of around 16.7%.
- Instagram: Instagram ranks third, with 59.1% of internet users aged 16-64 years actively using the platform.
- TikTok: With 54.7% of internet users aged 16-64 years, TikTok has become a popular platform for short-form videos and entertainment.
- FB Messenger: Facebook Messenger is used by 48.5% of internet users aged 16-64 years, making it a popular messaging app.
The increasing availability of internet connectivity, affordable data plans, and the growing penetration of smartphones have contributed to the rise in social media usage in Nigeria. Additionally, social media platforms have become essential tools for staying connected with friends and family, accessing news and information, and engaging in online communities.
It’s important to note that social media usage in Nigeria is on a rapid upward trajectory. The number of social media users skyrocketed from 18 million in 2017 to approximately 34 million in 2022. Experts predict this trend will continue, with over 90 million Nigerians expected to be on at least one social media platform by 2025.
While WhatsApp, Facebook, and YouTube are the undisputed leaders, other platforms like Instagram, TikTok, Twitter, and Snapchat are also gaining traction among specific demographics.
In conclusion, WhatsApp, Facebook, Instagram, TikTok, and FB Messenger are the most popular social media platforms in Nigeria, with a significant user base across the country. As social media usage continues to rise, businesses, marketers, and individuals should consider leveraging these platforms to connect with their target audience and achieve their online goals.
