The global fashion industry is valued at over $2.5 trillion, but Africa’s share is less than 1% of this total. According to Euromonitor, the fashion market in Sub-Saharan Africa is worth $31 billion, with Nigeria making up 15% of it ($4.7 billion). This is significantly less
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Building a brand Nigerians trust and love isn’t just about having a catchy slogan or fancy logo—it’s about creating real connections, addressing needs, and showing genuine respect for customers. In Nigeria’s fast-growing market, brands that truly understand and serve their customers’ needs become household names. With
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It was a hot afternoon in Lagos, and Amina sat in her small shop, frustrated. Sales had been slow for weeks, and she couldn’t understand why. She had good products, fair prices, and a prime location. Yet, customers would come in, browse for a bit, and
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As a small business owner in Nigeria, I remember the excitement of launching my first marketing campaign. I invested time, money, and resources, but the results were disappointing. I later realized that I had made some costly mistakes. If you’re making similar errors, don’t worry –
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Imagine you own a small business that just launched a brand-new product. You are excited, confident in the product’s potential, and ready to conquer the market. But after months of trying different marketing tactics, you are not seeing the expected sales. It feels like your product
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Social media use in Nigeria has grown rapidly, and 2024 is no different. As more Nigerians go online, the popular platforms are changing. This blog post explores the top social media platforms in Nigeria and shows where people are spending most of their time online. According
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Mr. Beast, a 26-year-old YouTuber, owns the largest YouTube channel in the world with over 302 million subscribers. He earns over $700 million per year, making him the highest-earning YouTuber. He started creating YouTube videos at the age of 11 and has since built the largest
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In this insightful video, we explored trends, insights, and success stories from the continent’s rapidly evolving digital landscape. From innovative campaigns to data-driven strategies, learn how African businesses are leveraging digital marketing to drive growth and engagement. Whether you are a business owner, marketer, or aspiring
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Whether you are a tiny startup, just starting your hustle, or a seasoned company with years of experience, the right online platforms can be your secret weapon. They can expand your customer base beyond your wildest dreams, boosting your sales like never before. Are you ready
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In recent times, many of us have had to make adjustments—from relying on our preferred hosting providers to encountering challenges in payment processes, leading to the necessity of virtual dollar cards for transactions. The drawback with virtual dollar cards lies in the rates they impose. Just
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