Imagine someone walks into your store, looks around, picks up a few items, and then walks out without making a purchase. Now imagine you could remind them later, perhaps while they scroll through Instagram or read a blog about the products they viewed. That’s what retargeting
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The marketing industry is evolving rapidly, driven by technological advancements, shifting consumer behaviors, and the rise of AI-powered tools. If you are starting a career in marketing in 2025, you need a strategic approach to stay ahead. At Thrive Media Africa, we specialize in equipping aspiring marketers
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With millions of Nigerians actively buying and selling online, small businesses have more opportunities than ever to reach customers, especially through platforms they already use every day. One of the most effective and overlooked tools for this is Facebook Marketplace. Since its global launch in 2016,
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Nigerian small and medium enterprises (SMEs) face a unique challenge: how to compete for customers when operating with limited marketing budgets. With 64.5% of micro-enterprises in Nigeria having a monthly turnover of less than N50,000, every naira spent on marketing must count. The good news? You
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Marketing is one of the few industries that has been in a constant state of evolution from shouting in the marketplace to whispering through screens. From door-to-door salesmen in the 1950s to AI-powered personalization in 2025, marketing has seen it all—and is still rapidly transforming. In
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The marketing world is evolving rapidly, and Artificial Intelligence (AI) is at the forefront. At Thrive Media Africa, we are always exploring how new tech can help you connect better with your audience. AI isn’t just a buzzword; it’s reshaping how businesses advertise, engage, and grow. Let’s explore five
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In a market saturated with flashy celebrity endorsements and fleeting viral moments, the partnership between chess grandmaster Tunde Onakoya and Nigerian automotive manufacturer Nord Automobile stands out as a masterclass in authentic, purpose-driven influencer marketing that defines success in 2025. When Values Align: The Perfect Partnership
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Let’s be honest – grabbing attention on social media in Nigeria isn’t easy. With millions of users on platforms like Facebook, Instagram, WhatsApp, and Twitter, it’s a great opportunity to build your brand, drive sales, and create loyal customers. How do you stand out? At Thrive
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Let’s be honest, running a business in Nigeria is not for the weak. You are always looking for smart ways to get more done, connect with customers better, and make your business bigger. Well, one of the coolest tools out there right now is AI chatbots
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The global fashion industry is valued at over $2.5 trillion, but Africa’s share is less than 1% of this total. According to Euromonitor, the fashion market in Sub-Saharan Africa is worth $31 billion, with Nigeria making up 15% of it ($4.7 billion). This is significantly less
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