It was a hot afternoon in Lagos, and Amina sat in her small shop, frustrated. Sales had been slow for weeks, and she couldn’t understand why. She had good products, fair prices, and a prime location. Yet, customers would come in, browse for a bit, and
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In this episode, we discussed the steps you need to take to build a strong online brand that will attract customers and grow your business. We also covered everything from creating a clear and concise brand identity to producing high-quality content to using social media effectively.
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In the world of digital marketing, there is a lot of content competing for people’s attention. Brands are always looking for new ways to stand out from the crowd and make a lasting impression on their audience. One way to do this is through storytelling. Stories
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