Tag: Marketing

The Top 5 Marketing Mistakes Nigerian Small Businesses Make (And How to Avoid Them)

As a small business owner in Nigeria, I remember the excitement of launching my first marketing campaign. I invested time, money, and resources, but the results were disappointing. I later realized that I had made some costly mistakes. If you’re making similar errors, don’t worry –

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How to Successfully Market Your Business in 2024

In the vast ocean of business, small enterprises often find themselves sailing through turbulent waves, seeking ways to reach new shores and expand their reach. As we embark on the marketing journey in 2024, small business owners must navigate these waters with precision and purpose. In

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How to Build a Strong Online Brand

A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well. The above statement on branding reveals that your brand is a direct representation of how you are viewed on a global platform. So

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10 Must-Have Digital Marketing Tools to Supercharge Your SEO Strategy in 2023

Search engine optimization (SEO) remains a crucial pillar for online success. To achieve higher rankings, increased organic traffic, and improved conversions, businesses need to leverage the right digital marketing tools. In this article, we will explore ten must-have tools that will elevate your SEO efforts and

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Want more sales? 4 Persuasive Reasons Why Storytelling is the Fuel Your Digital Marketing Needs

In the world of digital marketing, there is a lot of content competing for people’s attention. Brands are always looking for new ways to stand out from the crowd and make a lasting impression on their audience. One way to do this is through storytelling. Stories

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Why Brands Invest in Influencer Marketing in 2023

Influencer marketing can be dated as far back as the early 90s and 2000s where TV commercials showcased a variety of personalities who were either actors, musicians, and top-notch TV personalities. They were contracted to use their strength and audience reach to influence people towards a

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Time for Businesses to Thread to Success [How to Use Threads] in 2023

Last week Wednesday was an epic day for everyone. Like you and everyone that uses the internet, I woke to see that the big boys were at it again – and dearest Uncle Mark Zuckerberg, the CEO of the Meta had just launched a new competition

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8 Ways You Can Increase Website Traffic and Generate Leads For Your Business.

Increasing website traffic and generating leads require a comprehensive and multi-faceted approach.

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